{"id":137,"date":"2015-09-01T19:27:54","date_gmt":"2015-09-02T02:27:54","guid":{"rendered":"https:\/\/blog.bongshiny.com\/?p=137"},"modified":"2015-09-01T19:40:37","modified_gmt":"2015-09-02T02:40:37","slug":"misbehaving-the-making-of-behavioral-economics","status":"publish","type":"post","link":"https:\/\/blog.bongshiny.com\/?p=137","title":{"rendered":"Misbehaving: The Making of Behavioral Economics"},"content":{"rendered":"<p><a href=\"https:\/\/blog.bongshiny.com\/wp-content\/uploads\/2015\/09\/misbehaving.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-139\" src=\"https:\/\/blog.bongshiny.com\/wp-content\/uploads\/2015\/09\/misbehaving-198x300.jpg\" alt=\"Misbehaving.indd\" width=\"198\" height=\"300\" srcset=\"https:\/\/blog.bongshiny.com\/wp-content\/uploads\/2015\/09\/misbehaving-198x300.jpg 198w, https:\/\/blog.bongshiny.com\/wp-content\/uploads\/2015\/09\/misbehaving-675x1024.jpg 675w, https:\/\/blog.bongshiny.com\/wp-content\/uploads\/2015\/09\/misbehaving.jpg 1024w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><\/a><\/p>\n<p>Behavioral Economics \ub77c\ub294 \uc5c4\uccad\ub098\uac8c \uc7ac\ubbf8\uc788\uace0 \ud6cc\ub96d\ud55c \uc5f0\uad6c\ubd84\uc57c\uc758 \ud0c4\uc0dd\uacfc \uc131\uc7a5\uacfc\uc815\uc744 \uadf8\ub838\uc73c\uba70, \uadf8 \ubd84\uc57c\uc758 \ucc3d\uc2dc\uc790\uc778 Richard Thaler \uc758 \uc5f0\uad6c\uc790\uc11c\uc804\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\ub2e4. \uc778\uac04\uc774 \uc774\uc131\ubfd0\ub9cc \uc544\ub2c8\ub77c \uac10\uc815\uc744 \uac00\uc9c4 \ub3d9\ubb3c\uc774\ub77c\uc11c \uc0dd\uaca8\ub0a0 \uc218 \ubc16\uc5d0 \uc5c6\ub294 \ud604\uc0c1\ub4e4\uc744 \ud559\ubb38\uc801\uc73c\ub85c \uc815\ub9bd\ud574\ub0c8\ub2e4. \uc790\uae30\uac00 \uc88b\uc544\ud558\ub294 \uc5f0\uad6c\ub97c \ud3c9\uc0dd\uc5d0 \uac78\uccd0\uc11c \uafb8\uc900\ud788 \uc798 \ud588\ub2e4\ub294 \uc810\uc5d0\uc11c \ubb34\ucc99\uc774\ub098 \uc874\uacbd\uc2a4\ub7fd\uace0 \ubd80\ub7fd\ub2e4. (\uc6b0\ub9ac\ud68c\uc0ac\uc5d0 \uac15\uc5f0 \uc654\uc744\ub54c \uc2f8\uc778 \ubc1b\uae30\ub97c \uc798\ud588\ub2e4. \u314e\u314e) \uc138\uc0c1\uc740 \ub113\uace0 \ud6cc\ub96d\ud55c \uc0ac\ub78c\ub4e4\uc774 \uc9c4\uc9dc \ub9ce\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behavioral Economics \ub77c\ub294 \uc5c4\uccad\ub098\uac8c \uc7ac\ubbf8\uc788\uace0 \ud6cc\ub96d\ud55c \uc5f0\uad6c\ubd84\uc57c\uc758 \ud0c4\uc0dd\uacfc \uc131\uc7a5\uacfc\uc815\uc744 \uadf8\ub838\uc73c\uba70, \uadf8 \ubd84\uc57c\uc758 \ucc3d\uc2dc\uc790\uc778 Richard Thaler \uc758 \uc5f0\uad6c\uc790\uc11c\uc804\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\ub2e4. \uc778\uac04\uc774 \uc774\uc131\ubfd0\ub9cc \uc544\ub2c8\ub77c \uac10\uc815\uc744 \uac00\uc9c4 \ub3d9\ubb3c\uc774\ub77c\uc11c \uc0dd\uaca8\ub0a0 \uc218 \ubc16\uc5d0 \uc5c6\ub294 \ud604\uc0c1\ub4e4\uc744 \ud559\ubb38\uc801\uc73c\ub85c \uc815\ub9bd\ud574\ub0c8\ub2e4. \uc790\uae30\uac00 \uc88b\uc544\ud558\ub294 \uc5f0\uad6c\ub97c \ud3c9\uc0dd\uc5d0 \uac78\uccd0\uc11c \uafb8\uc900\ud788 \uc798 \ud588\ub2e4\ub294 \uc810\uc5d0\uc11c \ubb34\ucc99\uc774\ub098 \uc874\uacbd\uc2a4\ub7fd\uace0 \ubd80\ub7fd\ub2e4. (\uc6b0\ub9ac\ud68c\uc0ac\uc5d0 \uac15\uc5f0 \uc654\uc744\ub54c \uc2f8\uc778 \ubc1b\uae30\ub97c \uc798\ud588\ub2e4. \u314e\u314e) \uc138\uc0c1\uc740 \ub113\uace0 \ud6cc\ub96d\ud55c &hellip; <a href=\"https:\/\/blog.bongshiny.com\/?p=137\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Misbehaving: The Making of Behavioral Economics<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-books"],"_links":{"self":[{"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137"}],"version-history":[{"count":3,"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":142,"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=\/wp\/v2\/posts\/137\/revisions\/142"}],"wp:attachment":[{"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bongshiny.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}